JOELLE

Founded in 2016 by Billy Lacasse, President and CEO, and Joelle Desaulniers, Chief of Brand and Product, JOELLE was created in Quebec with a clear mission: to offer women a unique fashion experience by encouraging them to express their individuality through their style journey. The brand embraces an accessible approach to fashion, with a distinctive DNA defined by the fusion of contrasting styles. With a deep commitment to its clients’ needs, JOELLE has seen impressive growth. The overall experience, the quality of the products, and the brand’s signature styling approach have fostered a vibrant and engaged community of hundreds of thousands.